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Sign up or take the test to win an OLED monitor or
handheld gaming device
handheld gaming device
MSI, a global leader in gaming and AI computing, officially launches its 2025 Anniversary Campaign today under the theme “Unlock the Spell Zone.” This annual celebration invites users to rediscover their relationship with technology by exploring MSI products that best suit their personal gaming style. The campaign runs through September 5, 2025, across MSI's global websites and multilingual platforms.
Held annually, MSI’s Anniversary Campaign is more than a promotion — it is a moment to connect with users through interactive design, product discovery, and meaningful engagement. This year’s campaign includes a gamified personality test that helps participants uncover their “spell zone identity,” matched with MSI gear designed to enhance their play style. With a streamlined participation process and practical rewards, the campaign aims to foster an experience that feels personalized, fun, and rewarding.
How to Participate (August 4 – September 5)
- Join & Win – Register as an MSI Member
New members who register with MSI during the campaign period will be entered into a draw for a MAG 272UP QD-OLED X24 monitor. - Discover Your Role – Take the Personality Test
Complete the personality quiz on the event page, and be sure to click the registration button afterward to qualify for the prize draw. Registered participants will be entered for a chance to win a Claw A1M handheld gaming device.
MSI’s Vice President of Marketing, Sam Chern, shared:“This campaign isn’t just an event — it’s an open invitation to re-examine who you are in the digital world. Whether you’re a newcomer or a long-time supporter of MSI, we hope you’ll find something meaningful here — perhaps the gear that fits you best, or a new way to express your gamer identity. That connection is what our Anniversary Campaign has always been about.”
MSI emphasizes that this annual campaign is not a one-way announcement, but a point of reconnection — a time to listen to users, respond to shifting habits, and build long-term trust through interactive engagement and community feedback.
Campaign Overview:
Notes
The recommended MSI products shown in the personality quiz are for reference only and are not included in the prize draw.
The prize draw for the MAG 272UP QD-OLED X24 and Claw A1M will take place on September 25, 2025. Winners will be announced on MSI’s official website.
The prize draw for the MAG 272UP QD-OLED X24 and Claw A1M will take place on September 25, 2025. Winners will be announced on MSI’s official website.
MSI：https://www.msi.com
MSI YouTube：https://www.youtube.com/user/MSIGamingGlobal
MSI Facebook：https://www.facebook.com/MSIGaming
MSI Instagram： https://www.instagram.com/MSIGaming
MSI X：https://www.x.com/msitweets
MSI YouTube：https://www.youtube.com/user/MSIGamingGlobal
MSI Facebook：https://www.facebook.com/MSIGaming
MSI Instagram： https://www.instagram.com/MSIGaming
MSI X：https://www.x.com/msitweets