MSI, a global leader in AI and gaming technology, is further expanding its strategic partnership with performance luxury brand Mercedes-AMG. Today, MSI officially announced that the co-branded team Mercedes-AMG Esports Team MSI will compete in the next-generation sim racing tournament RENNSPORT R1, combining the performance DNA of two powerhouse brands to compete for a coveted spot at the Esports World Cup (EWC) in Riyadh, Saudi Arabia.

MSI and Mercedes-AMG share a common language: precision, performance, and innovation. This collaboration not only represents a synergy between elite esports and motorsport expertise, but also demonstrates how MSI’s cutting-edge craftsmanship enables a stable, responsive, and immersive racing experience. MSI’s high-performance hardware provides a solid foundation for sim racers to fully express their driving skills, tactical control, and reaction speed—bringing the essence of motorsport into the digital world.

RENNSPORT R1 is a top-tier esports league hosted on the RENNSPORT simulation platform. The competition is divided into two major stages: The Seeding Stage, where racers compete individually for advantageous placements and the Dynamic Group Stage, currently underway, which is a four-driver team format. Top-performing teams will qualify for the Esports World Cup (EWC) held in Riyadh this summer, where they will compete for the highest honor in the world of sim racing.

"The partnership between MSI and Mercedes-AMG is a perfect convergence of technology and racing spirit," said Sam Chern, Vice President of Marketing at MSI. "It highlights MSI’s dedication to elite esports competition and reflects the synergy between our hardware innovation and Mercedes-AMG’s championship racing DNA. We look forward to seeing Mercedes-AMG Esports Team MSI excel in RENNSPORT R1 and deliver thrilling performances."

Through global esports collaborations, MSI continues to elevate its image as a high-performance technology brand—spanning from professional sim racing to creator laptops and AI-powered servers. The RENNSPORT R1 collaboration with Mercedes-AMG not only showcases MSI’s esports strength, but also connects the brand with younger audiences and aspiring racers through a shared passion for performance and precision.

For live updates and event schedules, please visit: https://r1.rennsport.gg/

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