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Computex 2003 postponed, dates uncertain

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The 2003 Computex trade show, originally scheduled for June 2-6, will be postponed to the second half of this year, show organizer Taipei Computer Association (TCA) announced today.

The TCA said that it had not decided on a new schedule, but it is mostly likely to delay the show to September or October, as many exhibitors have requested. The final date should be announced towards the end of May. According to TCAˇŚs latest survey of registered participants, 59% of respondents said they wanted to see the show postponed to the second half of this year, while 35% asked to cancel the exhibition this year. Less than 6% said that they wanted to keep the original schedule.

The survey, sent last week to all 1,148 registered exhibitors, received a 92% response rate, according to the TCA.

The original timing of Computex works well with the product life cycles of Taiwan's IT products. Many products that form the core of end-user sales in the third and fourth quarters are first shown at the show in June. For customers choosing products for which they want their own industrial designs, the June time-frame gives them time to develop designs, create a new tooling and move into mass production in time for shipments to reach stores in September. Even for smaller customers, which may have to tolerate longer order lead-times, a show in September or October will be next to useless for their sales this year.

All of these customers now need to find alternative ways to source products. Conversely, Taiwan's manufacturers need to develop efficient ways to now promote their new products to potential customers.

An additional concern for a later show is the conflict with other shows. With Comdex Fall in November, many exhibitors may be reluctant to attend both, if they are too close together. Other Asian IT shows in China, Hong Kong and Japan will also be held around that time. The Taipei World Trade Center (TWTC) is already set to host a range of exhibitions, including the Semicon Taiwan 2003, Taitronics and TPCA shows.

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(News Source From DigiTimes)

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