The global work-from-home trend triggered by COVID-19 has entirely changed how workforce operates, and also made laptops an essential tool for tiding over coronavirus crisis. While several industries stumble under the lockdown impact, the market of laptops has a massive 30% surge in bulk buying from corporates in Q1 to keep their employees stay home safe, and remain connected, according to IDC. As the only laptop manufacturer with own design department and factory streamline production, Micro-Star International (MSI) has sufficient new product supplies and the operations are turning back up month by month this year. This March, the MSI revenue even passed the 10 billion mark, reaching a new monthly high peak this year. MSI has also been the vanguard to launch the most advanced 6 series of laptops with up to 10th Gen Intel i9 CPU and NVIDIA GeForce® RTX SUPER™ series to meet the strong demand.
MSI foresees trend of "Stay Home and Stay Productive"
Along with the rise of remote conference software and cloud computing service driven by the pandemic, the majority of the world’s laptops, had already been experiencing a shortage. However, MSI is still able to provide a stable supply due to foreseeing the trend of "Stay Home and Stay Productive" in the early stage. MSI has a significant uptick in sales of both content creation, gaming laptops due to remote working, distance learning and the trend of gaming at home. Following the request, MSI has taken the leading role to launch the new 6 series of laptops, equipped with up to 10th Gen Intel® CoreTM i9 processor and latest GeForce® RTX SUPER™ series graphics, which has already been well-reputed in the market and driving people to upgrade their laptops.
As COVID-19 has a sweeping change to the world, laptops have become an essential tools as a lifeline for people to stay informed about the pandemic. MSI, as the leading company of laptops, hopes all the users can stay in touch with family, friends, and also to maintain the workflow as usual as possible.
MSI laptops maintain stable production capacity as demands continue to rise
The MSI's production capacity was preserved during the impact, and quickly resume the steady supply while the market demand for laptops is expected to continue raising in the following quarters. The growth of MSI sales are all benefited from the various features of the laptops, the Red Dot Design Award winning products, the top-notch MSI GE66 Raider Gaming Laptop, GS66 Stealth Gaming Laptop and Prestige 14 Laptop. With more new products coming out this year, MSI forecasts the growth of sales is expected to increase throughout the year despite the pandemic, MSI is also optimistic that the revenue this season will be significantly outperformed than the first quarter, according to the MSI Inventor Conference.